An examination of ethical pricing strategies on customer perception of product value: Evidence from a green electronics brand in Kaduna, Nigeria
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Ethical pricing strategies are essential for reinforcing consumer trust and enhancing product value perception, particularly for brands that emphasize sustainability. In Kaduna, green electronics brands are adopting transparent pricing methods that reflect the ethical sourcing and production practices of their products (Okafor, 2023). Such strategies ensure that consumers perceive the price as fair and justified by the product’s sustainable attributes. Ethical pricing not only builds trust but also differentiates a brand in a competitive market by underscoring its commitment to social and environmental responsibility. Research indicates that transparent and ethical pricing can lead to more favorable consumer evaluations of product value and quality (Ibrahim, 2024). This study examines how ethical pricing strategies affect customer perception of product value for a green electronics brand in Kaduna, identifying the key elements that influence consumer evaluations.
Statement of the problem:
Green electronics brands in Kaduna often encounter difficulties in implementing ethical pricing strategies that resonate with consumers. Inconsistent or opaque pricing may lead to consumer skepticism, reducing perceived product value and undermining trust (Okafor, 2023). When consumers are uncertain about the fairness of the price, they may devalue the product regardless of its quality. This disconnect can negatively impact purchase decisions and brand loyalty. Identifying the specific ethical pricing elements that most effectively enhance consumer perception of product value is therefore crucial for green electronics brands (Ibrahim, 2024).
Objectives of the Study
To evaluate the impact of ethical pricing on customer perception of product value.
To identify key ethical pricing elements that enhance perceived value.
To recommend best practices for ethical pricing in green electronics.
Research questions
How do ethical pricing strategies influence customer perception of product value?
Which ethical pricing elements are most effective?
What strategies can enhance ethical pricing for green electronics?
Significance of the Study
This study is significant as it investigates the impact of ethical pricing strategies on consumer perception of product value for a green electronics brand in Kaduna. The findings will offer actionable insights for implementing transparent pricing models that enhance consumer trust and perceived value, contributing to the academic literature on ethical pricing (Ibrahim, 2024).
Scope and Limitations of the Study
The study is limited to a green electronics brand in Kaduna and focuses exclusively on ethical pricing strategies.
Definitions of Terms
Ethical Pricing Strategies: Transparent pricing practices that reflect fairness and sustainability.
Product Value: The perceived worth of a product as evaluated by consumers.
Green Electronics Brand: An electronics brand that emphasizes environmentally friendly production.
Related Project Materials
An Investigation of Policies Targeting Small-Scale Farmers in Reducing Food Insecurity in Mubi Local Government, Adamawa State
Background of the Study
Small-scale farmers play a crucial role in the agricultural sector in Nigeria, particularly in r...
The Role of Religious Journalism in Fostering Peace in Sokoto North LGA, Sokoto State
Background of the Study
Religious journalism, which involves the coverage and reporting of religious issues, beliefs, an...
An evaluation of forensic accounting techniques in preventing financial mismanagement: A case study of Access Bank Plc
Background of the Study
Forensic accounting refers to the application of accounting principles and investigative techniques...
THE EFFECTS OF EARLY CHILDHOOD EDUCATION ON PARENTAL INVOLVEMENT IN SCHOOL GOVERNANCE
ABSTRACT: This study investigated the Effects of Early Childhood Education on Parental Involvement in School...
An appraisal of gender disparity in access to secondary education in Abakaliki Local Government Area, Ebonyi State
Background of the Study
Gender disparity in education remains a pervasive issue, particularly in regions where cultural and...
EXCHANGE RATE DYNAMICS AND THE BALANCE OF PAYMENTS IN SIERRA LEONE
ABSTRACT
There is a strong relationship between exchange rate movements and the Balance of Payments (BoP). In Sierra Leone, exchange rate...
An Assessment of the Applications of Artificial Intelligence in Literacy Improvement Programs: A Case Study of Adult Education Centers in Jigawa State
1.1 Background of the Study
Literacy remains a critical challenge in Jigawa State, particularly among adults who missed formal education...
A Review of IT Security Policies and Their Impact on Compliance: A Case Study of Fintech Firms in Nasarawa State
Background of the Study
In the fintech industry, compliance with regulatory requirements is critical to maintaining customer trust and op...
ASSESSMENT ON THE EFFECTS OF COVID 19 ON INTERNATIONAL TRADE
ABSTRACT
The globalization of COVID-19 pandemic is en route to produce a chain of economic impacts...
THE ROLE OF CULTURAL SENSITIVITY IN VOCATIONAL EDUCATION SETTINGS
ABSTRACT: This study explores the role of cultural sensitivity in vocational education settings, emphasizing the importance of respecting and...
